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CLIENT CAIROKEE - JUL 2019

CATEGORY EVENT DESIGN

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THE PARALLEL

UNIVERSE

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The concert starts off with unveiling the band from a box, symbolizing an invitation from the band to the audience into their minds, unlocking the band’s inner thoughts and secrets for the audience to witness in three stages.

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The first stage delves into the harsh reality we all confronted constantly during aftermath of the 2011 Egyptian Revolution, portraying the heartache, devastation, loss, suffering, and sadness experienced by the Egyptian people.

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Escaping from the harsh reality and onto the next stage , the parallel universe, a dreamy, colorful alternate reality—a vibrant refuge from life's constraints. This imaginative phase, filled with unexpected events and intense colors, is a fragment of our minds, essential for coping with reality.

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At the final stage, we find tranquility and acceptance. This phase might linger briefly or endure longer before the cycle restarts. Lights dim, the box lowers, and you vanish into the smoke—a symbolic return to your world, taking your secrets with you, as if closing your mind once more.

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Team

SARAH T. SHANNON — CREATIVE DIRECTOR & CURATOR

ARWA MOHAMED — ART DIRECTOR

REEM EL GHUNEMI — STAGE DESIGNER

Credits

THE HEDGEHOG EVENTS — PRODUCTION HOUSE

HESHAM MAGDY— PHOTOGRAPHY

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