CLIENT CAIROKEE - JUL 2019
CATEGORY EVENT DESIGN
THE PARALLEL
UNIVERSE
The concert starts off with unveiling the band from a box, symbolizing an invitation from the band to the audience into their minds, unlocking the band’s inner thoughts and secrets for the audience to witness in three stages.
The first stage delves into the harsh reality we all confronted constantly during aftermath of the 2011 Egyptian Revolution, portraying the heartache, devastation, loss, suffering, and sadness experienced by the Egyptian people.
Escaping from the harsh reality and onto the next stage , the parallel universe, a dreamy, colorful alternate reality—a vibrant refuge from life's constraints. This imaginative phase, filled with unexpected events and intense colors, is a fragment of our minds, essential for coping with reality.
At the final stage, we find tranquility and acceptance. This phase might linger briefly or endure longer before the cycle restarts. Lights dim, the box lowers, and you vanish into the smoke—a symbolic return to your world, taking your secrets with you, as if closing your mind once more.
Team
SARAH T. SHANNON — CREATIVE DIRECTOR & CURATOR
ARWA MOHAMED — ART DIRECTOR
REEM EL GHUNEMI — STAGE DESIGNER
Credits
THE HEDGEHOG EVENTS — PRODUCTION HOUSE
HESHAM MAGDY— PHOTOGRAPHY
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