CLIENT DARA’S ICE CREAM - JUL 2022
CATEGORY FOOD & BEVERAGE
DARA'S MUSEUM
OF WONDERS
As museums around the world are putting more emphasis on being experiential and Instagramable, we decided to ride the wave alongside popular Egyptian ice cream shop Dara’s Ice Cream with a fresh and fashionable take exploring what it would feel like to experience ice cream, beyond just tasting it!
Users are transported onto a joyride that takes their mind elsewhere. At the museum, guests can spin and swirl like sugar on a merry-go-round, surrounded by cake that’s larger than life, with colorful swirls of softly whipped cream and cherries on top. And that’s not even mentioning the berry pink pool calling for ice cream lovers to jump right in.
The museum was designed to be as tactile and interactive as it can be, allowing guests to physically engage with each installation in every room. Additionally, The Cult has created an exclusive line of merchandise for the museum. This collection includes unisex t-shirts, totes, water bottles, floats, beach towels, ice cream scoops, and bucket hats.
GETTING TECHNICAL WITH OUR
HOLY BLUEPRINTS
Team
SARAH T. SHANNON — LEAD EXPERIENTIAL DESIGNER
AHMED ADEL — SENIOR INTERIOR DESIGNER
NERMEEN NASSER — INTERIOR DESIGNER
HAMEED AL MAGHRABY — GRAPHIC DESIGNER
SHAWKY ABDALLAH — COPY WRITER
GHADA EISSA — PHOTOGRAPHER
Credits
AHMED HAMMOUD — BRANDING
ARCHILIGHT — LIGHTING DESIGN
YOUNG + URBAN — OPERATIONS & MANAGEMENT
5 PILLARS — PRODUCTION
THEEBORY — PHOTOGRAPHER
NEXT PROJECT
SEEK US OUT, STRANGER
hello@wearethecult.com