CLIENT AZZA FAHMY JEWELLERY - MAY 2021
CATEGORY ART DIRECTION & SET DESIGN
AZZA FAHMY:
AL NUR
A set fresh out of this world, filled with light, color and smells just like a midsummer night’s dream, showcasing a luminant portal for Azza Fahmy’s 2021’s summer collection “Al Nur”, featuring the beautiful Tara Emad.
Embodying the collection’s name “Al Nur” (light in Arabic), the sun’s luminance was at the core of this set design, highlighting the beauty of its solar energy by using iridescent film to cover the panels of the tunnel.
A wooden structure connected with metal plates at a 4m height was designed to create a tunnel like structure. Creating the design on an angle was to give the illusion of an infinity tunnel.
GETTING TECHNICAL WITH OUR
HOLY BLUEPRINTS
Team
SARAH T. SHANNON — LEAD EXPERIENTIAL DESIGNER
AHMED ADEL — ART DIRECTOR & SET DESIGNER
KHOLOUD KOURA — ART DIRECTOR & SET DESIGNER
GHADA EISSA — PHOTOGRAPHER
Credit
STARRING TARA EMAD
PHOTO BOUTIQUE — DIRECTOR, EDITOR, PHOTOGRAPHER, CREATIVE DIRECTOR & SOUND DESIGNER
KARIM FOUAD — DOP
DINA MAGDI — PRODUCER
YASMINE EISSA — STYLIST
DAFAYER — HAIR
KIKI BEAUTIQUE — MAKEUP
MAD SOLUTIONS — CELEBRITY MANAGEMENT
MOHAMED DARDIRY — PRODUCTION MANAGEMENT
STEVEN SAMY — FOCUS PULLER
AHMED EL GENDY LZRD — COLOR GRADING
NEVINE FANGARY — VO
MY GAFFER — GAFFER
AHMED BASKOTA — GRIP
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