CLIENT AVRELLE COSMETICS - APR 2023
CATEGORY CREATIVE DIRECTION, ART DIRECTION & SET DESIGN
AVRELLE
COSMETICS
Avrelle, a wide spectrum of haircare solutions where their main focus is to show and remind women of the true heroines they ought to be, and we planned out a shoot that shows just that.
The concept of the shoot was to show that women value the power that they have within, and that they never leave it unnoticed or unannounced.
Reflections were used as a core element in the creative direction of the set, as an analogy that women summon their authentic-selves and true powers from within, through their own reflections.
Team
SARAH T. SHANNON — CREATIVE DIRECTOR
NERMEEN NASSER — CO-CREATIVE & ART DIRECTOR
HAMEED EL MAGHRABY — SET DESIGNER
Credits
SHERIF AL MASRY — PHOTOGRAPHER
MOHAMED EL GENDY — VIDEOGRAPHER
YOUMNA HILMY — WARDROBE
FARIDA EL RAFIE — MAKEUP ARTIST
NASSER — HAIR
GEM — ASSISTANT WARDROBE
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